Motivate

- The Early Years
(1973-1979)
- Don't Just Think About it - Do It
(1983-1984)
- Body Break
(1989-1991)
- Vitality
(1991-1995)
- Sharing A Healthier Future
(1996-1998)

Mobilize

- ParticipACTION Saskatoon
- CrownLife ParticipACTION Challenge

Educate

- Healthy Active Living
(Older Adults)

- Fitness: The Facts
(Workplace)

- Project APEX
(Children)

- Promotions
(1972-79)
- Promotions
(1980-86)

Impact

- International Involvement
- Canadian Public Health Association Supplement

Structure

- Historic Timeline
- People
- Sponsors

Fast Facts:
Campaign: Vitality
Dates: 1991-1995
Description: Healthy lifestyle messages related to eating well, being physically active, and feeling good about yourself.
Funding: Health Canada special campaign funds.

Overview:

This program was conceived by Health Canada and intended to convey to the public three key messages (related to a healthy lifestyle):

(1) eating well, (2) being physically active, and (3) feeling good about yourself.

ParticipACTION was contracted by Health Canada to develop a “name” and graphic style for the proposed campaign. Under the direction of ParticipACTION’s François Lagarde, the name “Vitality / Vitalité” was selected along with a graphic style that ment the same word-logo could be used for both English and French.

Vitality "Baby"

ParticipACTION was then funded by Health Canada to develop the television, radio and print campaign for the first two years, plus organize the ministers’ media launches in Toronto and Montreal.

The Vitality messages continue in a modified form under the management of Health Canada.

 

Description:Vitality Launch Video
Duration: 5:20
Date:
1990
Author: ParticipACTION

View more Vitality videos

 

Description:President Russ Kisby discusses the genesis of the Vitality Campaign in cooperation with Health Canada
Duration: 4:10
Date: December 2003

 

Description: Vitality "Pizza"
Duration: 0:30
Date: March 1991

Description: Vitality "The Great Escape"
Duration: 0:30
Date: April 1991

Hear more Vitality radio spots

 

See more Vitality posters

 

   

Home Page

Motivate

The Early Years (1973-1979) | Don't Just Think About it - Do It (1983-1984) | Body Break (1989-1991)
Vitality (1991-1995) | Sharing A Healthier Future (1996-1998)
Mobilize
ParticipACTION Saskatoon | CrownLife ParticipACTION Challenge
Educate
Healthy Active Living (Older Adults) | Fitness: The Facts (Workplace) | Project APEX (Children)
Promotions (1972-79) | Promotions (1980-86)
Impact
Public Surveys | International Involvement | Canadian Public Health Association Supplement
Structure
Historic Timeline | People | Sponsors